Businesses rely on software to automate their processes in order to make them more efficient and easier for clients and customers alike to use. In so doing, software—when selected and implemented in a way that matches the company’s model, structure, and needs—can play an integral role in an organization’s operations and services, and can have tangible and valuable effects. However, businesses that do not implement the appropriate software solution for their work, or which does not properly manage its software, jeopardizes its reputation and capacity to lead its market segment. Recognizing not only the importance of software, but more importantly the best software for a given company to use and the best way to use it is a hallmark of LU².

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